Who i am
About
Shobha Kurian
Salesforce Marketing Cloud Consultant
I have used my design and coding skills, to create responsive email programs, execute automated and triggered email campaigns and assist with deliverability and inbox placement issues for clients at LearningCurv, an Austin-based Salesforce Marketing Cloud partner. “Our mission is to help people see data in new ways, discover insights, unlock endless possibilities”
As a well-seasoned marketing professional, I’ve had the unique opportunity to work with nonprofits and promoting their digital presence across the globe. I have a strong background in analytics, with a very keen ability to translate data into actionable insights to inform creative, brand positioning, and customer segmentation.
Get in touch today so we can take your business to the next level.
Projects
Finished projects
Happy customers
My Journey
Resume
Marketing Cloud Consultant
- Data Management
- Email Design
- Email Automation
- Reporting
- Marketing Automation
- Developed and executed email marketing program, including segmentation, testing, and deployment for numerous campaigns.
- Developed custom reports through SQL and AMPSCRIPT to analyze the customer journey.
- Created metrics for email campaigns and journeys to evaluate customer behavior.
- Developed webpage and designed emails through HTML, CSS, AMP Script coding to build customized solutions
- Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.
- Designed digital strategy centered on the client’s vision and key trends occurring in the market.
Apprentice
- Email Marketing
- SEO
- Digital Strategy
- Content Strategy
- Social Media Marketing
- Web Development
- UI/UX
- Train with industry experts on diverse digital tactics including SEO, PPC, content marketing, social media, and data analytics
- Learned and improved my digital marketing skills through the nation's first federally recognized digital marketing apprenticeship.
- Consistently worked on hands-on projects to understand key strategies toward becoming a successful digital marketer.
- Gained valuable marketing experiences and developed a collection of technical skills and certifications.
Consultant
- Web Design
- UI
- Graphic Design
- Producing a consistent brand message across all the social media channels
- Provide design solutions to solve user needs and business challenges through User Research and Prototyping.
- Helped optimize their website through good design as a standing business practice
- Planned and implemented marketing promotions and collateral.
- Generated original content and executed social media strategy across platforms (Facebook, Instagram)
- Worked with the technical team to implement SEO and drive traffic to the website.
Content Management
- Web Design
- Content Management
- Reporting
- Developed Content strategy plans for the Global Communications team.
- Work with teams to drive the development of user interface, navigation, and requirements for the next generation, portal-based intranet.
- Created website metrics and analyzed site information, including usage trends statistics, and recommend improvements.
Student
- Education Technology
- Instructional Design
Master Education Technology with Computer Application - SNDT
Accounting
Bachelor of Commerce - Mumbai University