About

Who i am

About

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Shobha Kurian

Salesforce Marketing Cloud Consultant

I have used my design and coding skills, to create responsive email programs, execute automated and triggered email campaigns and assist with deliverability and inbox placement issues for clients at  LearningCurv, an Austin-based Salesforce Marketing Cloud partner. “Our mission is to help people see data in new ways, discover insights, unlock endless possibilities”

As a well-seasoned marketing professional, I’ve had the unique opportunity to work with nonprofits and promoting their digital presence across the globe. I have a strong background in analytics, with a very keen ability to translate data into actionable insights to inform creative, brand positioning, and customer segmentation.

Get in touch today so we can take your business to the next level.

Projects

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Finished projects
0
Happy customers
Resume

My Journey

Resume

Marketing Cloud Consultant

  • Data Management
  • Email Design
  • Email Automation
  • Reporting
  • Marketing Automation

  • Developed and executed email marketing program, including segmentation, testing, and deployment for numerous campaigns.
  • Developed custom reports through SQL and AMPSCRIPT  to analyze the customer journey.
  • Created metrics for email campaigns and journeys to evaluate customer behavior.
  • Developed webpage and designed emails through HTML, CSS, AMP Script coding to build customized solutions
  • Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.
  • Designed digital strategy centered on the client’s vision and key trends occurring in the market.

Apprentice

  • Email Marketing
  • SEO
  • Digital Strategy
  • Content Strategy
  • Social Media Marketing
  • Web Development
  • UI/UX

  • Train with industry experts on diverse digital tactics including SEO, PPC, content marketing, social media, and data analytics
  • Learned and improved my digital marketing skills through the nation's first federally recognized digital marketing apprenticeship.
  • Consistently worked on hands-on projects to understand key strategies toward becoming a successful digital marketer.
  • Gained valuable marketing experiences and developed a collection of technical skills and certifications.

Consultant

  • Web Design
  • UI
  • Graphic Design

  • Producing a consistent brand message across all the social media channels
  • Provide design solutions to solve user needs and business challenges through User Research and Prototyping.
  • Helped optimize their website through good design as a standing business practice
  • Planned and implemented marketing promotions and collateral.
  • Generated original content and executed social media strategy across platforms (Facebook, Instagram)
  • Worked with the technical team to implement SEO and drive traffic to the website.

Content Management

  • Web Design
  • Content Management
  • Reporting

  • Developed Content strategy plans for the Global Communications team.
  • Work with teams to drive the development of user interface, navigation, and requirements for the next generation, portal-based intranet.
  • Created website metrics and analyzed site information, including usage trends statistics, and recommend improvements.

    Salesforce Marketing Cloud Admin

      Salesforce Marketing Cloud Email Specialist

        Profressional Scrum Master

          Google SEO

            Student

            • Education Technology
            • Instructional Design

            Master Education Technology with Computer Application - SNDT

            Accounting

              Bachelor of Commerce - Mumbai University

              Skills

              Attainments

              Skills

              Email Marketing

              Analytics
              85%
              Marketing Automation
              90%
              Email Strategy
              80%
              Audience Segmentation
              90%
              Salesforce Marketing Cloud
              90%

              Digital Marketing

              SEO
              90%
              STRATEGY
              95%
              Content Marketing
              90%
              Social Media Marketing
              90%
              Clients

              Testimonials

              Clients

              Contact

              Get in touch

              Contact

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